Thursday, November 19, 2009

As a marketer how protect a company.

As a marketer how protect a company.
· Designing competitive strategy.
v Market leader strategy.
v Leader strategy.
v Different market strategy.
v Expanding market share.

· Market challenger strategy.
v Price discount.
v Prestige goods.
v Product innovation.
v Improve service.
v High promotion.
v Distribution innovation.

· Market follower.
· Market nicer.

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